My purpose is to create spaces that enable and inspire transformation, allowing society to transition to a new paradigm.
I am a catalyst in that transition, connecting the old to the new by building bridges to the emerging unknown.
Within the hospitality and tourism industry, I focus on purpose-driven projects, especially retreat centres, resorts, mixed-use real estate and village-type concepts.
Working at the intersection of placemaking and social innovation, I help to create holistic concepts and projects that embrace the new paradigm mindset.
I support people and businesses that want to embrace the opportunities of change
– Concepts, feasibility studies & masterplanning
– Future-proofing your mindset & business model
– Regenerative practices for true sustainability
– Project management & development
– Opening support & operations
– Placemaking: Inspiring hybrid multi-use concepts
– Living labs: Prototyping innovative showcases
– Trends: Designing future-proof service offerings
– Openings: Coordination and management
– Health: Holistic wellbeing & retreats
– Sustainability training & certification
– Experience design
– Ecosystem & Community building
– Holistic leadership & governance
Coming soon…
A curated conference to catalyse the third spaces movement
AREAS of work
REGENERATIVE tourism
What does it mean to reinvent tourism in a fast growing market?
> Making your sustainability strategy regenerative
> Adopting a regenerative worldview and systemic thinking
> Aligning strategy and operations for a destination
HOSPITALITY concepts
Reinventing the hospitality industry; adopt a regenerative mindset and create true impact.
> Translating purpose to positioning, operations and strategy
> Holistic business models with social innovation
> Creating transformative and inspiring customer experiences
LIVING LAB projects
The trend for ´village style´ concepts that respond to different cultural needs and values is growing.
> From concept to feasibility study & content creation
> Project planning, coordination and management
> Opening support and operational advisory
PLACE & SENSE making
How to leave a legacy with your land and infrastructure, creating an impactful mixed-use model.
> Repurposing your property and supporting the local ecosystem
> Value creation models that redefine quality of life and create impact with your venture
LET´S co-create
Atma is a Sanskrit term that refers to the human essence and our higher self.
I have been following that calling for the last decade, which allowed me not only to reinvent myself and my business but also to support a lot of people and projects that I have worked with since.
I help you to ground, structure and implement your visions and assess, consult and advise on existing businesses & new projects, their positioning, strategy and operational transformation.
Driven by a desire to work in holistic ways, with a systemic understanding and new approaches, I help your business with sense-making; bringing inspiration and practical advice.
You never change things by fighting the existing reality.
To change something build new models, that make the old obsolete.
Current work
Zukunft.bahnhof
Project management for a mixed-use real estate development with a cooperative in Switzerland (Co-founder). Opening 2028
Next Gen Village
Concept for an innovation campus, real-estate development project in Switzerland (now owned by Etherlaken)
Spaces for Life conference
An international event to catalyse the third spaces movement – coming in 2026
Regenerative farm
Concept & project management for a 40ha private farm
Past projects
Château Phare
Feasibility & assessment report for a 100ha property in France (2025)
Good Mountain
Regenerative mixed-use development & retreat centre in Portugal (2022-2024)
Berglodge37
Pre-opening, marketing, certifications, training & operations (2022-23)
Mountain Vision
Alpine retreat centre project; feasibility-study and concept (2021)
Zurich Retreat
Founder of a start-up to build a social innovation village campus (2016-20)
Projekt Zukunfts.Dorf
Tourism concept for the Milestone Innovation competition (2020)
Undisclosed property
5* Medical Wellbeing resort; service design and budgets (2020)
Various projects
Regenerative Tourism Ibiza
Research on a destination solution for over-tourism (2021)
SEEDS
Collaborating on a regenerative crypto currency project (2020-21)
Tourism & Hospitality Curriculum
Development and teaching of a sustainability course (2021-22)
Wirkstatt-Auboden
Post-opening support in operations, strategy and positioning (2018-19)
Centro d’Ompio
Re-structuring and planning for the project Ompio Campus (2017-18)
DavosBlockBase
Concept space during WEF in Davos
Teal Camp conferences
Switzerland’s first new work barcamp
ABOUT me
I´m Martin Hohn. With a unique background, combining different worlds and a multitude of experiences and trainings, I offer a valuable skill-set to help navigate an increasingly complex world.
After a career in the international luxury hospitality management, working in 6 countries on 3 continents and being involved in 5 opening projects, I also worked in senior positions for two start-ups in the food and gastronomy industry. Since 2016, I am fully committed to my life purpose and work as an independent social entrepreneur, supporting my clients to realize their projects and to bring their dreams to the world.
I have worked with a wide range of people and organizations that wanted to evolve or reinvent their business by creating more purpose and innovation.
Let me support you with practical concept solutions, strategic transformation processes, project management and development.
Working internationally, I am based in Zurich, we can speak in German, English, French, and Spanish.
New ideas only gain adoption if you can experience them.
Let us create inspiring prototypes, that act as catalysts for a new paradigm
INFORMATION & resources
Here you find a selection of my work and some links to material that inspires me plus a basic version of the model that I use as a regenerative framework in projects (updated version coming soon).
Read my (old) articles on Medium
Editorial for Spatial-X ´Remote work & stay´
Contributor to the Global Wellness Institutes Beyond GDP hospitality trends
Contributor for the Village 3.0. white-paper
Guest lecturer for ESSEC MSc students, Paris 2024 & 2025
Panel ´Reimagine Tourism´ conference, Athens 2024
Panel discussion at Youth Hospitality Summit 2024 by EHL
Listen to my podcast on The New Movement
Watch my presentation at the EcoHotelSummit
Event partnership and speaker at Re-build conference
Presentation at ´beyond gdp meeting´ 2023 (short version)
Some sources of inspiration for my work:
- There´s no way around Degrowth
- Great book on degrowth
- Work on regenerative tourism from Australia
- Blog of Erin Remblance
- Blog of Daniel Wahl
- Blog of Tijn Tjoelker
- Great book on regeneration
- And another book
- The European placemaking network
- Systems thinking & circularity in architecture
- Connected to place
There are a lot of great tools that can support you and your projects. An incomplete overview:
